the Page
Ang Facebook PAGE ay isang Facebook profile - commonly used by a business, a brand, a celebrity, all sorts of causes, a local community or club and many other organizations. Kung sa personal profile, may friends; sa Facebook pages, may "fans". Ito yung mga taong nag "LIKE" ng page. Sila ay nagfofollow or LIKE sa pages para makatanggap ng notifications or mag appear ang updates ng isang page sa mismong newsfeed nila.
Bilang sample, gagamitin natin yung page ng Preloved Clothes Manila. Ganito ang hitsura nya kung naka-desktop or laptop ang viewer:
the Group
Ang Facebook GROUP ay parang lugar kung saan pwede mag-usap usap ang mga grupo ng mga tao na may similar interest or topic. Dito, imbis na "fans" ang tawag sa mga tao, "members" ang term na ginagamit. Either sila ay kusang nag join or may nag imbita sa kanila na existing member.
Bilang sample ulit, ito naman ang hitsura ng Preloved Clothes Manila Facebook group:
the Difference of the Two
Page:
- a public online presence; some even consider it like "the website of small businesses"
- facebook users can contact the page if the messaging is enabled while the identity of the administrators of the page are hidden
- pages can be easily searched via facebook search of even google search
- all sorts of posts can be posted in a page, you as administrator has full control what to post or who will post
- since pages are a public post, some of the posts can also be easily search across google or facebook searches
Group:
- a venue for like-minded individuals
- facebook users can contact the admins & moderators but directly to their personal profiles/ messenger, their identities are shown as admins & moderators in the member's list
- public groups are easier to search if the name is unique, however, if the name is generic, it needs thousands of members to appear on the top list of searches
- all sorts of posts can be posted in a group however, you need to set the privacy so you can control who can post it in the group's wall
- posts in a group are not searchable via Facebook search box unless the group's setting is set to public. if it's a closed group, the only posts that will appear in the searches are posts in groups you are a member in
I think ideally, pages are used as the official online presence; para nga syang website of the brand, company, organization, club or cause, etc. Dito makikita yung products or services or what your organization/association is all about or the kind of cause you are advocating. While groups are intended for discussions, a communication, parang online forum or a special, private venue for people in your niche.
If you have an online business selling fashionable items, I would recommend that you create a page for your online store or join groups where you can promote or sell your items. Creating a group isn't that ideal for online stores.
If you have a restaurant or a local business (physical store), definitely, you need an official page. You can maybe create a group for your staff/team member discussions or an exclusive group for your loyal customers.
If you are a supplier of any item, it is way better to have a page than a group. A page will make you look more credible than a Facebook group. As a supplier, groups are not ideal because a competitor can easily disguise as your interested member/buyer & privately speak to or steal your existing customers because the member's list in groups are visible.
If you are a club or a group of individuals who have a common interest, it's best to create a group. But if you will have some sort of events especially outreach programs, fundraising events or some sort, you need to create a separate page for your group. This is to keep your Facebook group exclusive for your existing club members & the page for people who are not yet a part of your association. Sa page titingin yung mga di nyo pa members regarding membership, rules & regulations, etc.
Same goes for causes, advocacies or charitable organizations. Anything na involved ang pera, kailangan may CLOSED (even private) Facebook group for trusted individuals (like team members, donors, etc) then a public page kung saan nakalagay yung mga basic information na kailangan o maaaring gustong malaman ng ibang tao. Kailangan kasi na may official page para yun ang alam ng mga tao; hindi basta magagamit yung organization nyo ng ibang tao para makapang solicit sa iba.
If you're a celebrity, a politician, or a public figure, a page is what you need to have; never a group unless it's for a politica campaign or an official fans club.
Actually, there's so much more to discuss about the difference of a Facebook group & a page but for now, ito nalang muna. We'll just make a part two for this post soon discussing the different features.
Kung may tanong ka o gusto linawin, feel free to comment below.
